Socrates “beginning of wisdom” meets “fork handles” British humour

Socrates, the ancient Greek philosopher, tells us that “The beginning of wisdom is the definition of terms”. Perhaps Socrates was the first “Data Steward“, since the first step in data stewardship is also the definition of terms. I’m sure you’ve often seen instances of the confusion caused when the same term is used to describe different things. What does the term “Monthly Sales” mean? Is it the value or the volume of sales? It is impossible to tell. However, it is easy to clarify by adding a simple qualifier:

  1. Monthly Sales Value
  2. Monthly Sales Volume

For a light-hearted look at the confusion that “unqualified” terms can bring, watch the British humour sketch below from “The Two Ronnies” – called “Fork Handles”. See if you can keep a straight face!